In this article, I’m going to show you 3 ways to easily double your video traffic campaigns without the use of investing in software or ad spend.

We’re going to drill down and focus on the some video marketing basics that because of shiny objects, ‘advanced’ video traffic techniques, and poor SEO manipulation video courses many marketers simply don’t focus on.

If you work on perfecting these three big strategies, (especially number 3, the most important factor to organic video traffic today) you’re going to see positive results with not much money invested at all in your campaigns.

You can apply these tips I’m about to share to YouTube, Facebook, & other video platforms as well.

That being said, let’s jump in.

Strategy #1. Work 3 times as hard on your headline.

Headlines are more important than ever to getting video marketing results and will be in 2016.

Test from http://Upworthy.com show that traffic to their videos vary 500% based solely on the headline.

That’s huge!

trafficguide2.0_edited-1

 

 

 

Headlines are usually 5-15 words long and you have a max of 65 characters before being cutoff in the search engines.

Did you know 8/10 people read headline copy but only 2/10 will read the rest, so take 1/2 the time it takes to write the script focusing on your headline?

Chances are, you aren’t putting enough effort into making an amazing, clickable title for your video.

First use these important factors when deciding on what headline to use.

1. Use Interesting Adjectives

You need to give the user a reason to click on your headline in the first place, so make sure to incorporate at least one good adjective i.e.: incredible, strange, essential, unique. etc.

2 Use Negative Words

Negative words are ok to use because they tap into our insecurities and trigger a natural response to want to check out the article or associated video.

Studies indicate that words “No, without, and stop” lead to many more shares if found in the title.

For example a headline with a negative word in it would be:

“Before Drinking That Smoothie, STOP and Watch This Video.”

3. Use Numbers

Using numbers taps into increasing efficiency. Seeing a numbered list, for example, fulfills this need which is why headlines with specific numbers tend to get more clicks.

Make sure, to use actual numbers i.e.: 1, 2, 3, 4, instead of worlds.

An example would be…
“1001 Things to Do in California”

4. Use Personalization

There are too many generic, boring headlines and titles that all seem the same.
Do like Buzzfeed does and add personalization to the headline or title to make it stand out.

Here’s an example:

“7 Weird Ways to Get Ripped (You Won’t Believe #4)”

Focus on the reader and ‘invite’ them into watching your video through a question.

For example, headlines like “What Golden Girl Are You?” or “What’s Your Spirit Animal?” have gone viral through social media…

or add emotion into the headline, for example:

“This Dad had the Most Adorable Reaction to Finding out He’s Going to be a Grandpa”

 

 

5. Remember SEO keywords

Having your main keyword in your headline won’t guarantee a #1 ranking, but it certainly helps tell YouTube or Google what your videos is specifically about.

If you’re focused more on long term video ranking than viral traffic or fast clicks, remember to incorporate your main keyword in the video title, preferably at the beginning.

So, if your main keyword is ‘Dog Training’ make sure to write:

“7 Dog Training Techniques You’ve Never Heard Of”

Put your headline all together.

If you’re still stuck on writing a great headline, you can try using this formula.

Number or Trigger Word + Adjective + Keyword + Promise

For example, we would have these examples:

“7 Unique Dog Training Techniques (Number 3 is Crazy)”
“Stop! Why poor dog training is harming your pet.”
“Effortlessly Master Dog training in just 44 hours”

However, you can have the most clicked headline on the internet, but if it doesn’t match your video
content.. it’s all for nothing. Your title must match the content.

 

Strategy 2. Go All Out on Your YouTube Description

Optimizing your YouTube description is one of the easiest, but most ignored, ways to get easy traffic to your videos.

The description is indexed by YouTube and Google so they can rank your videos accordingly.

Not only is the description box there for organic rankings, but it’s also there to engage with your viewers to get them to do things like…

  • subscribe to your channel
  • join your email list
  • engage more with your playlist
  • share your video on social

and many more important things.

So whats the best way to optimize your YouTube description box?

1. First, focus on the first 5 lines.

The first two lines of the description box are displayed next to your video in search and when posted on social media.
The first 5 lines of the description are included beneath your video but above the “read more” tab.

In the first 2 lines make sure to include your main keyword to further help organic rankings. Now, you’ll want to use your main keyword again along with other LSI keywords throughout your description, too, but make sure the main keyword you want to rank for appears in the first sentence or two.

(If you don’t know, LSI keywords are semantically linked to your main keyword, or keywords related to the keyword that you used that engines like Google see as similar.)

Use LSI keywords throughout the description and a 1-2% saturation of main keyword throughout the entire description.

DO NOT try to use these keywords in an unnatural fashion, meaning Google and YouTube can tell you are purposely trying to stuff that keyword in the description for the purpose of rankings and not for providing a better user experience.

Next, in the first 5 lines, make sure to link to your lead magnet or website you the viewer to go to and take action.

If the entire point of your video is to build your email list or grow your channel & views, it’s important to have the CTA link visible and easy to get to.

2. Next, discuss why the viewer needs to watch the video.

If you haven’t yet, make sure you outline the big benefit or why the user should take time to engage and watch their video.

What are they going to be getting out of this video that they won’t if they simply click the thumbnail to another, similar video?

Too many video marketers don’t clearly outline the ‘big benefit’ the viewer will get right away, which leads to less view time & less organic traffic to the video.

3. Do a longer description of what the video is about. 

You have 5000 characters to use in your description, so try to use as much as possible.

YouTube is no different than any other search engine. They want to rank the videos with the meaty content that will give the best user experience. The more you can tell YouTube & Google that yes, indeed your video is worth ranking and watching, they more they are likely to reward you.

Many video creators skimp out on the description box here because they simply don’t have time or feel it’s necessary.

Go beyond the amateurs here and prove to your viewers why your content & channel is the best in your niche, and why they should not only watch the video to the end, but become a subscriber as well.

If you upload many videos in a day & don’t have time to write a 300 word+ description, use a transcript of the video.

You can get a transcript done for only $5-$10 on Fiverr.com
Then, take segments of the transcription and re-write them to be read (because we don’t read the same way we speak) and add time code to the transcription to allow YouTube to convert that number into a clickable link that goes right to that section in the video.

4. Include references to anything mentioned in the video

Again, this goes back to making the best content in your niche and focusing on making the best user experience.

Try to link to any studies or references in your description here that were mentioned in the video or helpful links that relate to what you’re talking about.

5. Link to your other videos, playlists, and social links.

Here you can ask the user to subscribe to your channel or share your video. Include links to similar videos in that series or one’s that relate to yours to keep the user engaged in just your channel and content.

Don’t be afraid to link to your blog, optin page, or other social channels as well.

Strategy 3. Take Advantage of YouTube’s Biggest Ranking Factor

A lot of people mistakenly think the key to video views and rankings is A. Backlinks pointing to your video or B. Lots of video views.

Sure, both those help your video get more organic traffic, but the number #1 factor YouTube looks at (and Facebook as well) is the retention views of your video i.e.: how long are people really watching it.

It’s more important now to have a short 3 minute video that viewers watch 80%-100% of than a 30 minute “deep, engaging video” that really only people are watching 30%-40% of.

The higher view retention you have, the higher you’ll rank & build your channel.

Here’s how to do it for best results.

1. Create the best content

Yeah, I’m sure you’ve heard this before.

Create engaging, great content…we know.. we know. But that’s seriously the first step to high retention views.

So how do you create great content?

We’ll theres a number of factors that play into it, but to make things easy for you, simply make a video better than all the others on YouTube now that’s about that subject.

If you want to rank high for an ab exercise video, check out all the other similar ab exercise videos that discuss the same topic as yours, and see how you can make YOUR video a step better than theirs.

i.e.: Can you make a better angle to see the exercise? Can you break the steps down more clearly? Is there nutritional information or rest information you can add in addition to just demonstrating the exercise?

2. Organize your videos for a linear viewing experience

This is the secret that’s helped PewDiePie reach insane YouTube channel numbers and make millions of dollars in the process.

Check out this video that sheds some insight on how Pew structures his channel and grew it so fast.


Instead of focusing on SEO rankings for keywords, he focused on getting viewers to engage in ONLY his content by organizing his videos into playlists & series.

To get viewers to stay engaged with just your material and not other videos popping up in YouTube, organize your videos into useful, strategic groups i.e.: a series episode 1. episode 2… shows, playlist topics.

This not only helps with watch time, but it gives you an added opportunity to surface in suggested video results on the watch page.

To help encourage users to engage deeply in just your content, use annotations in your videos to link to your other videos and link to the playlist page itself.

You can optimize these playlists using the Start and End Times feature in YouTube to specify “in” and “out” points for each video which creates a more seamless experience.  For example, you may want to trim intros and outros from your playlists.

3. Make sure your title & thumbnail are relevant.

The biggest mistake newbies make when it comes to getting higher rankings and video views is they try to use a clickbait type headline or thumbnail in hopes of getting more views to their video.

This, in turn, gets more clicks on average, but the video retention is poor thus causing it to tank in Facebook’s algorithm and YouTube’s algorithm.

You don’t want a bunch of junk clicks to your video.

Make sure you have a relevant headline & thumbnail so the initial viewer knows exactly what they are going to get and will stay on the video.

4. Promote your YouTube Subscribe button across the web on other channels.

Perhaps the easiest way to get high retention views is from fans who have already subscribed to your channel. These people already have committed to liking your brand and your style of video and WANT more similar videos from you.

Make sure to market your YouTube subscribe button on channels other than just YouTube to get these important subscribers.

5. Let the viewer know what they’re going to get in the first 15 seconds at the latest.

Remember, its all about the customer (or viewer) and not about you or how great your video is. There is simply too much content today online today and peoples attention spans are shrinking.

If they can’t understand what’s in it for them in the first 15 seconds at the very most, they will leave the video for another piece of content on the web.

Yes, everyone likes to create cool logo intros, but the truth is if you don’t communicate what’s in it for the viewer and why they must keep watching your video until the end quickly, you’ll have a poor retention rate.

6. Track whats working with the Video Views reporter.

audienceretention copy

You can actually track your video retention rate inside YouTube to see how well you’re doing. If you’re not testing & tracking, then you’re lost.

Go to the YouTube views tab & click on the Audience Retention tab to see the Absolute Audience retention and the Relative Audience Retention.

Here are the differences:

Absolute Audience retention: Views per moment as a percentage of video views. It’s critical that you pay very close attention to the first 15 seconds of each video. A high drop-off rate here would indicate that viewers are disappointed with your content and are leaving to watch someone else’s…

Relative Audience retention: How your video is faring in terms of retaining viewers during playback against video content of a similar length.

You can ‘out-market’ the competition by focusing on the basics. 

By putting 2x the effort into your headline, taking more time to fill in your description, and actively trying to improve retention, you can bypass 90% of the competition.

Even despite having the best ‘tools’ or having a smaller budget.

With so many shiny objects we sometimes forget the basics of video which YouTube, Google, and Facebook configure their algorithms to optimize.

What else do you need help with?

Hopefully this provided some value. What other marketing questions do you want to hear about or need high-value solutions to?

Let me know by sending an email to ben@virtualpioneer.com

Talk soon- Ben

v8_edited-1

subscribeforupdates_edited-2