The following is a guest contribution about some easy tips and tools to help you start ranking for long tail keywords in Google, Yahoo, and Bing.

This post is broken down into a very easy to understand matter and includes some great tools to help you research long tail keywords to start incorporating in your content.

This is especially important because Google Adwords is not the only keyword tool that can bring you great results and as many SEO gurus have now proven, the Adwords tool does not show all the keyword data and results available.

 

Getting traffic from search engines is a big mystery for a lot of website owners.

Even a lot of “SEO’s” have trouble getting significant traffic to their sites.

When most people try to do SEO, they try to rank for competitive high traffic keywords.

They usually fail because they’re competing against bigger, more established players with more authority and experience.

The good news is that most website traffic comes from long tail keywords that aren’t hard to rank for.

In fact, even established sites can get around 90% of their search engine traffic from long tail keywords that they aren’t even targeting.

As a website owner or blogger, tapping into long tail search engine traffic can send you a steadily increasing stream of targeted traffic over time.

My blog experienced a 1,300% increase in search engine traffic in 2014. And much of that traffic came from long tail search terms.

So how can you get free search traffic to your site without being an SEO expert? Here are some tips…

1. Start with Google Keyword Planner

One thing a lot of SEO’s complained about is the severe reduction of keyword data from Google Keyword Planner and Google analytics.

Instead of trying to figure out better ways to get keyword data, they started saying things like “just create content for the people”.

However, keyword ARE created by the people and it’s important to know what people are searching for.

Google Keyword Planner does still reveal a lot of keyword data and it’s free, so start with that.

You can also get more ideas from Google keyword suggestions or related searches.

2. Hang out in forums and communities

Forums and communities are a great place to hang out if you want to know what your target audience is interested in.

People look to solve their own problems or for answers by asking questions in forums as well as using the search engines.

Pay close attention to the language that people are using in the forums. This could give you clues as to what keywords they might use to search for answers in Google.

If you hang out in forums regularly, you’ll start to see patterns and recurring questions. Usually, this can give you some good ideas on what keywords to target.

3. Get More Keyword Ideas with Keyword Suggestion Tools

Google’s tool only provide limited keyword data and usually shows higher volume keywords instead of the long tail keywords that can get you the easiest traffic.

The good news is that many other keyword tools have surfaced to help you discover long tail keywords that you can actually rank for.

Basically, keyword suggestion tools will query search engines like Google for more keyword ideas.

When you start typing text into a search engine, it automatically suggests phrases that you might be looking for.

While you can type keywords into Google and get keyword ideas manually, keyword suggestion tools save you a lot of time by automating the whole process.

a) Keywordtool.io – Keywordtool.io is one popular tool that can provide tons of keywords in a single search. And you can export them into a CSV file.

The tool is free to use and you can upgrade to the paid version if you want search volume, CPC and keyword competition numbers.

b) Soovle – Soovle gives keyword suggestions from multiple search engines, including Google, Bing, Yahoo, Answers.com, Wikipedia and Amazon.

Just start typing and the keyword suggestions will appear. You can also select a search engine and click the “Soovle” button to see the search results.

c) Freshkey – If you’re looking for e-commerce keywords, then Freshkey is a good tool to consider.

Although this tool is not free, it taps into Amazon and Ebay keyword suggestions to provide some commercial keywords. It can also create keyword suggestions from the usual search engines.

4. Use LSI and Other Tools to Get Even More Keywords

One of the shortcomings of keyword suggestion tools is that they all the keyword phrases start with the same base.

For example, if I search for “keyword research”, you might get something like this:
(screenshot)

Notice how all the suggested phrases contain “keyword research”. Your article or blog post look unnatural or “stuffed with keywords” if you used all of those phrases on the page.

So what you will want to do is include other related keywords that don’t have the same keyword base.

LSI keywords include related keywords that are related to your topic. Here are a few tools you can use to find LSI keywords.

a) Ultimate Keyword Hunter – Ultimate keyword hunter is a downloadable LSI keyword tool that you can get for free.

You can enter a list of competitor sites to analyze and it will create a list of keywords that you can incorporate into your own article.

b) Niche Laboratory – Niche Laboratory is another LSI keyword tool that can also generate keywords based on location.

It provides a keyword tag cloud, a list of other sites ranking for your keyword and also related forums that you can go to if you want to do more research.

c) Tag Crowd – If you have some text or a specific web page that you want to analyze, then try out Tag Crowd.

This tool will create a tag cloud out of the keywords on a given page. The visual representation will allow you to easily see which keywords are important on a page and may provide you with ideas for keywords that you can use in your own article.

To Sum It Up

Keyword research is far from dead and you’ll get a lot more traffic if you take the time to research and incorporate keywords into your content.

And if you need more keywords, then check out this compilation of close to 100 keyword research tools and ideas.
http://www.smallbusinessideasblog.com/keyword-research-tools

So what do you think? Are you using keywords in your content?

This was a guest post by Brian Lang.
Want to learn more?

brian-linkedin-pinkshirt-150x150I am the owner of Small Business Ideas Blog. If you are running or thinking of starting your own business or blog, be sure to download my free resource guide, 50+ Free Tools & Resources for Business & Marketing Automation which includes some free tools and resources that you can use for SEO, social media and business.

 

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