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Contents

Introduction

Step 1. Create EPIC Content

Step 2. Optimize Your Post

Step 3. Utilize Social Media

Step 4. Make Use of Influencers

Step 5. Bookmarking, Syndication, and Aggregation

Step 6. Repurposing Your Content

Step 7. Make Use of Paid Advertising

Step 8. Respond and Interact with Those who Shared and Commented.

Introduction

Ben Murray here, and thanks for subscribing for your free ‘Guarantee 1000+ Visitors to Every Post’ report!

Inside this guide, I’m going to walk you through 8 main steps you can use to help you double your traffic and guarantee 1k+ targeted and relevant visitors view your blog post.

While most bloggers and marketers think of writing a blog post as just writing and publishing, top tier bloggers thing of writing a blog post as a split between writing and marketing. Chances are, after you’re done writing your blog post, you probably publish it, share on social media, and then hope that it ‘takes off’.Expert ‘traffic getters’ however, think of blogging as a ’80-20′ rule whereas 20 percent of their time is goes into writing and creating the content, and 80 percent of their time goes into making sure people see this content.

The next time you approach your blog post, keep this in mind! You need to put just as much time into marketing your content as you do actually writing and publishing it.

That being said, let’s dive into the 8 main steps to increase traffic dramatically to your posts.

 

Step 1. Create EPIC Content

Create a resource your audience NEEDS to know about and in a way they will LOVE to consume it.

Want to know the secret top consultants tell their clients when it comes to getting loads of web traffic?

Publish content that people will love to consume and share.

That’s it!

However, it’s amazing how much poor content is published around the internet and how little thought is actually put into how people will respond to it.

So how do you make epic content? First, make sure it’s something your target readers want to consume. Even better, make sure it’s something they are dying to know about, like you’re solving or shedding light on a a ‘pain point’ in their business or life. Don’t just answer this question or issue, but really dive deep into explaining it whether it be via charts, graphics, video, etc. so it’s really broken down in a way that’s FAST, CLEAR, and even ENTERTAINING for your target reader to consume.

It’s now proven that blog posts with 2000+ words rank better in Google and have more overall interaction and shares. Try to aim for that in your own blog. Make your next post not just a ‘post’ but a resource for your target niche to come back and visit over and over again.

Have a Headline that Screams ‘Click Me’

Everything starts with your headline.

If it’s something that’s not really clickable, then no ones going to read or participate in your content no matter how epic it really is. Now, you don’t want to click bait your audience into looking at your article because that won’t work either, but you need it to grab their attention and be laser focused on what exactly your content is about.

Remember the 4 ‘U’s when creating your headline.

1. Usefulness (is the content going to actually help them?)

2. Uniqueness (is this something new or just rehashed old content?)

3. Urgent (is this something they’ll want to open ASAP?)

4. Ultra-Specific (does this lazar focus on one problem or solution they can clearly understand?)

Also for the best head, try to use this formula if possible: End Desire User wants + Time Frame So for example, you could write : My Top 7 Ways to Get a Set of 6 Pack Abs in Under a Month

Use Awesome Images and Multimedia in Your Content

Great content doesn’t just mean a long blog post with nothing but text on a page. You need to make the process in which it’s consumed epic as well. This includes having an A+ featured image for your blog, pictures describing the content inside the post, videos, charts, graphs, and more. To create a great blog featured image, you can check out http://canva.com as a free resource.

If you have some design and photoshop skills, get a unique royalty free image from a place like http://gettyimages.com or http://shutterstock.com and edit it with title and creative text. If you can’t afford a subscription to these places, then browse free, royalty-free images from places like Google advanced image search, Flickrr.com, or Wikimedia Commons to start. shut

Step 2. Optimize Your Post

Optimize for SEO

Before publishing your content, you need to make sure it will rank overtime and in Google search engine and get the maximum number of shares possible via social media.

Doing this is not hard and only requires a few minutes of your time for long and lasting results. To SEO optimize your post, first, make sure you have installed the Yoast SEO plugin for WordPress. Then, also install the Google XML Sitemaps and W3 Total Cache Plugins. Google Sitemap plugin will let Google know when there is new content and what is exactly on your site. W3 Total Cache will help your site load much faster, which is critical to getting views and ranking.

To make good use of the Yoast SEO plugin, it’s important to understand how to find and optimize yoru post for the keyword or keywords you want to rank for. First, decide a main keyword you want your blog to rank for. This is usually what your post will focus on. Also, decide on some secondary keywords that relate to your blog. For instance your main keyword may be ‘how to get abs’ while a second keyword may be ‘workouts to get abs’ or ‘how to get abs for teens.’

To find the keywords people are searching for and see demand inside Google for these searches, register for a free Adwords account and use the built in keyword tool. Once you have your keywords finalized, make sure to include them in your title, URL, and meta data, and main headlines if possible. Yoast SEO plugin will analyze and give you a score of how SEO optimized your post is and where you need to add more keywords.

Optimize Your Post for Interaction and Shares

After ‘SEO’ing your post, make sure you have social share icons installed on your blog next to your post. One of the best (and free) options is to use the Flare social share plugin available from http://filament.io This will let you choose social share icons and allow them to float next to your content. Social sharing is not only important to get traffic from social engines like Facebook and Twitter, but social share links are now one of the top factors Google uses to rank your post, especially the use of G+ shares.

For my posts, I focus on using Facebook Likes, Twitter, and G+ shares, but if you have something interesting to share such as a ‘list’ post, try adding on social share icons like Stumble Upon or Digg for extra exposure.

Also, make sure you have a commenting system that makes it easy for users to interact with your post. I recommend using the Disqus system and plugin for your blog.

Step 3. Utilize Social Media and Email

Email Your Subscribers First

Before jumping into social media marketing your content, to get those initial shares and views, email your list of subscribers.

Building a targeted list of email subscribers is one of the most important and best things you can do for your business.Email delivers a higher ROI per subscriber and higher view rate than any social channel.

Don’t be afraid to send more than one email, especially after a day or so after to ensure all your viewers got a chance to see your post and some may have forgotten to open the email. I recommend using a service like http://getresponse.com for a high open rate and user to use interface to manage your email newsletter and subscriber list.

Optimize and Schedule Your Social Media Posts

Next, it’s time to make use of social media, but before you start posting your link, make sure it’s going to get the most exposure it can possibly get.

Make sure you have already selected an excellent image in the correct dimensions for each social media account you’re going to post to. For instance, it’s best to have an image 1024px by 512px with a minimum of 440px  by 220px for your image to appear correctly on Twitter. For Facebook, make sure your image is 1200px by 628x so it shows up the best way possible in your fan’s newsfeed.

You can even take that a step further and use ‘Twitter Cards’ and Hastags to improve your Twitter views and interaction.

Use a service like Hastag.org or RiteTag to find relevant, high searched for hashtags to include in your tweets.

If you’re post includes references to any experts or brands, make sure you mention them and give them credit in your social media posts. For instance, if you mention me in one of your posts, create a Tweet that tweets @virtualpioneer. This will make your tweet show up in the users Twitter notifications and may cause them to retweet or favorite your original tweet.

The same goes for Facebook and G+.Tag or mention the influencer or brand you want to potentially share your post in your G+ or Facebook post.

Also, makes sure to ask users to share your post or tweet inside the actual post or tweet itself. Research has proven tweets that ask for a retweet are usually retweeted more often than those that are not.

Next, because social media is such a noisy world, you need to schedule your Tweets for optimum exposure multiple times and at certain points in the day. Use a service like http:://bufferapp.com or http://hootsuite.com to set up and schedule your posts or Tweets. Schedule your content, especially Tweets, to go out ever 4 or 8 hours and at different points in the day for maximum exposure.

Check out this guide by Buffer for when to post your content. https://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts.

Participate and Share in Relevant Groups

If you’re new to blogging there may be a chance you have no email marketing campaign set up and 0 followers on social media. That doesn’t mean you can’t reach a massive amount of people.

One of the best ways to get initial shares and likes is to participate and share your blog post in relevant social media groups such as Facebook Groups, G+ groups, and LinkedIn groups.

First, it’s very easy to get shares and interaction from relevant G+ communities. Before you go to market your post, make sure you have joined at least 5 RELEVANT G+ communities with a high number of fans and begun interacting in those communities before hand. g

One of the tricks to making this work is not just to spam your link, but to take a few minutes to participate in the community and share other’s good content before asking to have yours shared as well.

The same goes for LinkedIn groups. First, search for relevant LinkedIn groups to join and request to join the group. Chances are if you are new, you will be denied access to to certain ones, but a number will most likely let you in. To really leverage the power of LinkedIn, feel free to create your OWN group. This allows you to send announcements and leverage more people than just being a participate.

linkedIN

Also, make sure of Pinterest group boards. In addition to the board creator, other people are allowed to join and pin their stuff. Like LinkedIn groups however, you need to make sure to request access before publishing your content as you will need to be manually approved. Pinterest can be a massive way to get traffic, especially if you’re blogging in a visual niche centered toward women.

Participate in Relevant Forums

Conversations are happening in other places than just social media groups. If there are large forums or communities set up in your niche, make sure to join them and share your post whether it’s through a link on your signature or in a full post. Just do a Google search for “your keyword” + forum to start checking them out.

Make sure you follow their guidelines and participate before posting and asking for views.

Step 4. Make Use of Influencers

Now that you’ve mailed your list, shared on social media, and participated in some relevant groups, it’s time to really ramp up the traffic.

Asking an influencer to share your post may seem like a big mountain to climb, but here are some tips and tricks.

Before emailing influencers in your niche, you need to select and find ones that may actually want to share your content with their followers. Chances are influencers that aren’t specifically related to your industry or are too big with millions of followers will probably not respond to your requests. However, searching for influencers who have more followers than you and have shared your type of content before may yield excellent results.

To search for influencers, use a service at http://buzzsumo.com or http://Topsy.com buzzsumo  Then, start building a list of influencers and their contact information inside of Excel. Remember to include their name, number of followers, and contact info.

Then, before blindly calling or cold emailing, form some sort of relationship so you’re ‘on their radar’ before asking for requests.

How do you do this? You be one of the first to leave insightful comments on their blogs, send a personal email thanking them for a piece of content or an interview they did, retweet their content and mention them in posts, or even feature them in a post in your own blog and link to their products or books.

A great tool to keep track of influencers and interact on Twitter is TweetDeck.com tweet   Also, try adding their blog feed into an RSS reader to keep track of and see when their latests post happen.

Make sure you have their correct email when contacting as well using a tool called Rapportive and link it to your Gmail account. Again, it helps to have already sent them a message thanking them for something, or emailed them to help feature them on your blog or social media channels.

Finally, email them your article but don’t ask them to share it right away. If the article is good and aligns with their interests they are going to share it anyway.

Other forms of utilizing influencers include getting industry influencers to participate in your content. This can include a co-authored post in which different influencers work together to create content and then each share this piece of content. It also can include an expert interview in which you interview this expert and then share the interview on your blog and with your subscribers.

Step 5. Bookmarking, Syndication, and Aggregating

 

Submit to Niche Sharing Sites

The next step is to submit your content around the web to bookmarking sites and aggregation sites where it can be seen by other communities. There are many types of these content syndication and sharing services out there today, so it’s important to make a list of the best ones first. For example in the business space, you can submit your sites to places like…

BlogEngage.com

BizSugar.com

Kingged.com

GrowthHackers.com

Sharebloc.com

Inbound.org

… and others. For some of these sharing sites, make sure do some partcipation in the community before asking others to share you stuff. Sharing communities like Hacker News can drive thousands of views to your site if your content gets voted up enough.

Submit and Participate in Social Sharing Communities

Also, join social sharing communities, in which other members work together to help get your content seen.

For example the service ViralContentBuzz allows you to submit your content, and other members will share it. You can earn credits to increase the number of shares.

The same thing works for a similar site called JustRetweet.com. Again, you can buy or earn credits which will allow you to get more real shares of your submitted content. One of the best social sharing sites is called Triberr.com.

If you give a few minutes of your time each day to helping other peoples content, when you submit yours you can get many shares and views.

Submit to Content Curation and Aggregation Sites

Next, submit your content to Scoop.it and Paper.li pages.

These are simply content curation platforms that allow users to create digital magazines or ‘newspapers’ of content already published. Just hit the suggest link at the top of any scoop.it page and if you’ve created something awesome, the creator is going to add it or share it.

Then, submit your content to ‘content aggregator’ sites. These just are services that pull in the best content from around the web.

One of the best places to start if you’re serious about blogging is to sign up to http://alltop.com because it has a wide range of niches and topics to aggregate.

Other places include affbuzz.com, affdaily, bloggerscope.com and more.

Step 6. Repurpose Your Content

A major mistake content marketers make is that they keep the content in it’s orginal format and never repurpose it in a different medium for a different audience.

It’s very easy and inexpensive now to repurpose your content in different medium and reach a whole new pool of traffic that would have missed out just consuming it on your blog.

You can repurpose your content as…

an audio recording of your post, and create a Podcast out of it.

a video and upload it to YouTube. You can use animation software like http://powtoon.com or even just a basic PowerPoint slide presentation video.

a pdf doc and upload to pdf sharing sites and slide sites like http://slideshare.com. One good slideshare presentation can draw 10k+ views and downloads from just within the site.

.a .mobi format file to upload to Amazon Kindle and publish as a book. Just convert your blog post or group a number together and give the book away for free through SmashWords.com or sell it for a few cents. You can tap into millions of Amazon Kindle readers this way.

a powerpoint presentation and share on presentation sites.

a tutorial and submit to tutorial sites like TutsPlus or even Lynda.com

an infographic and share on social media sites or as an entirely new post. So now instead of just reaching viewers on Google and some social media channels, you’re now leveraging the power of major sites and engines like Amazon, iTunes, YouTube, and more.

Step 7. Use Paid Advertising Techniques

You might be wondering why should I bother paying to promote my content when there is no direct ROI from it? The truth is, if you’re in this for the long run paying to help promote your content is an excellent strategy because in one way or another, you will be paying in time lost by not getting the most out of your content.

Think of it this way, you could waste a year writing blog posts that generate 1000 views total, or invest some money in one post to generate 1000 views and save a years worth of work.  How much would that be worth to you?

Also, native advertising is beginning to be the way to really escalate your traffic quickly, and those who aren’t willing to invest a little bit of money into their content are going to fall rapidly behind fast. This is going to help separate the blogs with something real to say from the ones with poor, rehashed content.

One of the best, and easiest ways to promote your content is to invest in Twitter Ads and Facebook Ads.

To get a high value out of this, you really need to target only the people who matter and want to consume your content. So target accounts of users in Twitter that you know will want to share and interact with your content. Run some split tests and find out the best location, age, and gender that preforms the best.

Facebook ads work the same way, and allow even more ways to really pinpoint the audience you want to target. However, Twitter and Facebook ads are just the start of what you can do with a little money.

Depending on how you’ve designed your content and what exactly it is, you can try advertising on…

  • LinkedIn by created sponsored updates.
  • Stumble Upon with 10 cent PPC ads
  • Reddit Ads by advertising a sub Reddit. This can be a major traffic booster, especially if you understand and can deliver content in a way that community wants.
  • Pinterest with a ‘promoted pin’

as well as content advertising networks like Outbrain, Taboola, nRelate, and more. These are content discovery networks that can actually get your article seen on large sites like New York Post and CNN. Just by investing $30, you can essentially help start a viral campaign that will escalate quickly by paying for those crucial first impressions with the audience you want.

Step 8. Respond and Interact with Those Who Shared and Commented

By now if you’ve followed all the steps outlined above, you have a number of targeted people sharing, tweeting, and even commenting on your post.

That doesn’t mean you’re done, however. This is when the really interaction and traffic building begins… by starting a conversation with your audience.

Blog posts should be thought of a more than just words on a page that are there to inform someone. The top traffic getters know that posts are really a gateway to a conversation with their audience which is where the real learning and growing happens.

These conversations can start not only on your blog in the comments section, but on different engines like Twitter, Facebook, YouTube, and other places your content ended up. Always remember to thank someone for taking the time to comment and even share/retweet your post, no matter how small they might look initially.

Other bloggers and industry leaders will take note if they see you taking a few minutes to thank your retweeters and respond to questions on your blog. Plus, it will help ensure that these people will come back for more content again and again.

Some final thoughts

Believe it or not, there are WAY more traffic strategies than this to get targeted viewers to your blog post and content.

However, if you really take the time to do these steps well, you’ll start out with more traffic than you can handle. If you think you’re already doing this but it’s not working…

try doing an ‘audit’ of your performance and see what’s going wrong. IE: did you really take time to create great, well-written content… did you schedule it at the right times for your audience… did you tag relevant influencers you mentioned in their post…. did you the right people to help share it?