Blogging can be one of the most stressful, but also one of the most rewarding ways to build your business and brand.
However, there’s a lot of misconception about how to promote your blog. Not only do blogging ‘experts’ often give poor information, but what works one year may not work again specifically for the next year.
That’s why I invited some of the top emerging blogging superstars to share their opinion on what really are the best ways to promote your blog this year and beyond and answer the question “what are the top 3 ways to promote your blog this year?”.
These guys (and gals) are growing their own blogs at lightning speed and know what it takes to get REAL results. This isn’t stuff that helped them get a ton of traffic and results in the past and then stopped working, but strategies they are implementing right now as well as sharing with their own audience and clients.
It’s important to note, none of these experts knew what the other was going to say, so it’s interesting to note the similarities in some of the responses below.
That being said… let’s dive into the top ways on how to promote your blog this year.
2) Be controversial – There’s a ton of people vying for attention. You’ve got to say something that will stand out. I’m not saying create controversy for the sake of controversy. Just don’t be afraid to have different opinions. The purpose of viral content is to get others sharing it.
3) Paid advertising – If you aren’t generating traffic on your own, you can always pony up cash to Google, Facebook and Twitter. Just make sure you know what you are doing to get the biggest bang for your buck.
Joel Comm is a New York Times Best-Selling Author of 11 books, including Twitter Power 3.0″. You can learn more about him and his books at www.Joelcomm.com.
Blog commenting is a free, simple way to expand your presence online. I love commenting because it’s my fave way to connect with influential entrepreneurs. My Blogging from Paradise eBooks were endorsed twice by a NY Times Best Selling Author and I also landed a speaking gig at NYU through the good old blog comments field. Not a bad way to snag the attention of some influential folks, no?
I treat commenting like this; read the post, elaborate on a point made, share your thoughts in a thorough, authentic fashion and make blog commenting all about connecting with bloggers. Blog comment to make friends. Friends expand your presence, inspire you and support you. Yep, your friends help dictate your online success.
I just started building my list. I dig what I’m seeing so far. Most folks are addicted to their email. Even if they aren’t addicted you better believe most folks love the convenience of checking their email. So if they’re huge on checking email just send your blog posts directly to their email. That makes sense, doesn’t it? You can also message out good old discounts and the like.
As for the 3rd strategy I’ve noted a blogging problem. A wide-spread blogging problem. Many bloggers are in a hurry to promote crappy posts. They mean well of course but they want to promote stuff that won’t inspire readers.
I publish one 7,000 word blog post weekly. I joke, I tell bizarre/weird travel stories and link these tales to blogging tips, I share jaw dropping travel photos with my community and I also share practical tips with my readers. Proven practical tips which I personally use to blog from paradise. I noted a surge in social shares after I committed to publishing in-depth, long-form, inspired, helpful content.
Don’t be in a rush to share something. Create the inspired, impacting content first. Then get down to sharing. You’ll note so many more folks promoting REALLY good, valuable blog posts versus the less than valuable stuff that’s floating around the web.
To learn more from Ryan check out his blog at Blogging from Paradise as well as his books at Blogging from Paradise Books
John Paul Aguiar
For me the things that will work this year are same things that have been working in 2014. Find areas you not in now, and GET in them and producing.
Here my 3 ways to get your blog noticed this year.
1, Continue to use Social Media. I mean use it, be active, be in there talking, sharing and helping. Do that right, so when you have a new post or page to promote it will get seen and shared much more than if you don’t put the engagement work in beforehand.
2, Use other media to promote your blog content. Use video to talk about your new post, use podcasting, use slideshares, use infographics. Be creative and find other media to promote your blog.
3, Build that email list, as always you OWN that list, you control that list. So stay focused on building that list, the bigger your list, the more people you can send new blog posts and updates to.
To learn more from John Paul Aguiar, check out his blog at http://johnpaulaguiar.com
To learn more from Jane, visit her site at http://www.
besthostinganddesign.com and Twitter @Problogsuccess
To learn more from Ron, visit his site at http://ronsela.com
To learn more from Lisa, check out her course at http://www.2createawebsite.
To learn more from Andreea, check out her blog at http://launchgrowjoy.com.
Danny Inny, Megan Dougherty, and Firepole Marketing Team
When you’re looking at the different options for promoting your blog, you have to have your goals in mind. Are you looking for more traffic? More sales? More authority?
Your goals are going to greatly influence the tactics you choose.
If you’re looking for more traffic – just generally, then I would recommend guest posting as much and as often as you can. Guest posting is the most effective when you can give the appearance of being everywhere at once – and it’s a lot of work, but the increase in visibility can be massive, and long lasting. You need to have a very compelling opt-in incentive on thelanding page you direct people to from your by-line, of course – and don’t hesitate to split-test it! Especially when you’re starting out, every visitor counts, so you want to optimize your conversions as quickly as possible.
If more sales is higher on your radar, then you want to be putting your blog (and the products or services therein) directly in front of people who are looking for what you have available. I would turn to really optimizing your social media presences – especially if you’re selling anything that can be visually represented. Instagram, Pinterest and Facebook all have really excellent mechanisms to turn browsers into buyers, and build relationships that, over time, can lead to steady sales and promotions. People turn to their social networks when they look for recommendations and information about what to buy – so build relationships on the networks you know your audience uses, and when they are looking for something – make sure to be there!
If authority is what you’re looking for (and, naturally, the traffic and sales that come with it!) – then I recommend that you create something to teach. Online education is one of the best ways to position yourself as a genuine authority in your area of expertise – and it also allows you to bring your vision to the world in a direct, applicable way for your audience. There is a new paradigm for online education – creating valuable information that people really want to buy – head over to Coursebuilderslaboratory.com to find out more, and watch some free training videos explaining how to make the most of what you know.
To learn more from the Firepole Marketing team, visit http://firepolemarketing.com or their new course at http://coursebuilderslabratory.com.
There are a number of traffic strategies I’ll be focusing on this year, but the following 3 will be key:
1) PR mentions – There are journalists all over the world that need experts to contribute to their stories. While this isn’t always the biggest traffic driver, it’s great for branding, visibility and authority.
2) Paid traffic – Paid traffic tends to be relatively expensive but sites like Outbrain.com are fairly cheap and the traffic is highly targeted.
3) Building an email list – While other traffic strategies will get more eye-balls on your content initially, you need to keep them coming back, building an email list and using it to promote your content is the best way to do that. And with an increased focus on improving conversions you’ll get more email subscribers with the same amount of traffic.
To learn more from Adam, visit his site at http://bloggingwizard.com
First, I think the most effective and predictable way is to use paid traffic from the likes of Facebook, Twitter, etc. A lot of blog owners tend to overlook this in search for free organic methods, but the truth is that you will learn a LOT about your audience targeting by fine-tuning our paid ads. Not only that, the results are predictable. The only “catch” is that you HAVE to set up the content in such a way as to funnel the reader into something which they can buy… otherwise you’ll obviously lose money. I talk more about this on my post about the Blog Monetization Funnel.
Second, guest posting. And that would include guest appearances as an interviewee on podcasts. Guest posting isn’t the backlinking tactic it used to be, but appearing in front of the right audience and really blowing them away with your best work will definitely promote your blog.
And last, video and podcasting. These days, a written blog just isn’t enough. You need to be active in other mediums and have all of it point back to your “home base” – which is your blog.
To learn more from David, check out his site at http://blogmarketingacademy.com.
To learn more about Shane, check out his site at http://imimpact.com.
To learn more from Greg, check out site at dearblogger.org.
To learn more from Dino and improve your blog traffic, check out his site over at http://triberr.com.
I simply produce content regularly, syndicate it on every social platform as well as my blog, and others, and allow reposting of my content by anyone who wants to on their blogs. I have found that by producing content people like, and engaging regularly, my presence has grown dramatically. But I do not sell ads or look for sponsors, my business is as a marketer, consultant and speaker… so my content production and brand building is as a feeder for that. Here are a few tips I suggest to grow your blog. For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle…
1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead others back to you.
To learn more from Ted, check out his site at http://TedRubin.com.
Promoting your blog is just as important as writing great content. After all, it won’t do you much good to pour your heart and soul into a blog post if no one ever reads it. I think social media will continue to play a huge role in spreading the one about your content and I’m seeing a lot of quality traffic coming to my blog from Pinterest. This means you need to be sure your images are optimized at the right size that will look great on mobile and you need to have a Pinit button installed.
YouTube and podcasting are the next hurdles for bloggers to conquer – pick one or the other, but do both if you can.
Last but not least is email marketing. Bloggers will continue to make list building a priority and they should.
To learn more from Ileane, check out her blog and podcast at http://msileanespeaks.com.
Email Outreach – This is one of the most effective and best ways to promote your blog. All you have to do is to ask people to share your post, but there are two things to keep in mind:
- Publish an amazing piece of content that is worth sharing (which is what every piece of content you write should be).
- It is okay to ask for shares and comments, but you should never ask for links.
Email list – If you are building an online business, creating an engaging email list should be your top priority. An effective email list can help you get more traffic to your site, earn commissions via affiliate products, sell your own products, and much more.
One thing I have learned over the years is that you should never depend on one source of traffic (especially not on Google for traffic).
The first step towards building an effective email list is strategically adding opt-in forms on your site, which you can easily achieve using a free WordPress plugin like Optin Forms or SumoMe. I recently did a roundup post on some of the best list building plugins on my blog.
Interviews / Experts Roundup – This is great way to connect with new bloggers in your industry. I did one last year on my blog, and ended up generating 1000+ social shares and links from sites like SEJ & Adpushup.
To learn more from Devesh, check out his blog at http://wpkube.com.
To learn more from Nick, visit his site at http://sidehustlenation.com.
Effective blog promotion starts with giving your readers various ways to consume your content, as well for you to leverage that content through different social sharing platforms.
Let’s assume it’s a blog post. Here’s what you can do with it to truly milk it for all it’s worth.
If you learn how to do it right, your readership will grow exponentially and you’ll quickly become known for ‘being everywhere’.You can learn more about how I do it in these posts at Traffic Generation Café:
To learn more from Ana, visit her site at http://trafficgenerationcafe.com.
To learn more from Zac, visit his site at http://zacjohnson.com.
The three best ways to promote your posts this year depend on where your audience is. If you have a Facebook following, then low cost ads are a good way of promoting your posts, and the same for Twitter. Wherever you advertise, it must be where your audience is. There will be more “pay to play” advertising options and for the price of a cup of coffee, most of them deliver good results.
Email, although declared dead every year, is only getting stronger, and communicating with your email list; letting them know you have a new post and why they should read it is important. I’m often told by clients that they don’t want to annoy their reader and will insist on only emailing once a month. If your post adds value to your readers you should email it to them and let them know. In my 30 day blogging challenge I email every day for 30 days, and then every 2 days for 90 days. If people know what to expect when they sign up, they won’t be upset when you email them.
Finally my secret weapon for post promotion is a tool that you can install into WordPress and send a notification directly into someone’s Facebook notifications. It’s very cool and I have 300 ish readers who chose to have blog posts delivered this way. It’s great for immediate traffic and those initial social shares. It’s called Pulse Notify Pro.
To learn more from Sarah, visit her site at www.sarkemedia.com.
There you have it, the top ways to promote your blog this year from blogging experts and consultants who are having real success today.
As you can see, there are a lot of similarities between the answers. Hopefully you will take away some valuable tips and strategies and start applying them to your own blog and site. Even if you don’t have a blog up, it’s important to consider starting one and implement a great content marketing strategy
So what did you think?
What did you think of these answers… do you have anything you would like to add yourself?
Was there one that stood out more than others?
Also, is there anyone else you would like give information? If so leave a comment below letting me and other readers know.
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